by Totally BrandedSummer Themed Giveaways
There’s no better time to hand out branded merchandise than summer. Barbecues, beach visits, and family days out are all at the top of the agenda and savvy business owners can leverage the hype with summer-themed giveaways.
Summer-centric promotional items have longevity. Employees, visitors, and customers can use cooler bags, BBQ sets, and a bucket and spade every summer. And each time they pull your product out of storage, they’ll see your logo.
We always champion practical promotional merchandise for businesses. By investing in practical yet stylish bike accessories, picnic blankets, and road safety gear, you can boost logo visibility and brand awareness for years to come. It’s every marketer’s dream!
You’ll find loads of summer giveaway ideas here.
Large Beach Ball
Colour Matched Bucket Hat
Sun Ray bamboo sunglasses
Why you should choose summer promotional giveaways
It’s not hard to give employees, visitors, and potential customers a sunny disposition. As we discovered in our deep dive into the psychology behind branded freebies, giving away branded merchandise has the power to increase brand awareness, create loyal customers, enhance perceived value, and much more.
Pair that with the dopamine boost that summer brings, and you’re onto a winner.
Summer giveaway ideas
There are all sorts of ways to give away summer-themed promotional items — after all, everyone loves a freebie.
Promotional merchandise for the beach
Brits make approximately 171.7 million visits to beaches each year, so it’s safe to say that beach promotional merchandise has a high ROI. As beach-goers unfold their deck chairs, smother on sun cream, and prepare for a day full of blissful relaxation, they will see your logo on beach balls, beach pillows, and towels.
Branded merchandise for days out
Family days out and big get-togethers can be a challenge, especially with all the extra bits and bobs the average person has to purchase to make the day run smoothly. This is where your summertime promotional giveaway comes in: you can solve the problem and boost your brand at the same time.
Imagine a day at the park. The lucky recipient of your giveaway will set their 10L cooler bag on a foldable picnic table and unpack food and drinks along with a reusable bamboo cutlery set. A bubble stick blower and children’s colouring-in kite provide the entertainment, and the day is complete.
Before you know it, your branded merchandise will have reached hundreds of people. And the cherry on top is that you’ve saved the lucky recipient money, encouraging them to form positive associations with your brand.
Promotional merchandise for cyclists
Around 15% of people aged 16 and over in the UK cycle at least once a month, amounting to between seven and eight million Brits. And we’re far more likely to cycle in warmer months, making branded bike accessories brilliant summer promotional items.
We can put your logo on bike repair kits, waterproof helmet covers, recycled saddle covers, and drink bottles. Basically, whatever an avid cyclist might need to stay safe. When the worst-case scenario strikes, your branded items will save the day.
Branded merchandise for festivals
Festivals are one of the more exciting parts of summer and they’re a great way to get noticed. Everyone knows that festivals cost an arm and a leg, so it makes sense to hand out essential, practical promotional merchandise.
A good summer giveaway idea is a MiniKit Festival Set. This compact parcel comes with all the essentials, including a toothbrush, toothpaste, earplugs, antibacterial gel, and wash-proof plasters. And it’s available in different colours, so you can match it to your logo.
MyKit’s energizer set is also great for festival-goers, providing them with much-needed plasters, hydration tablets, and cleansing wipes.
Frequently asked summer promotional giveaway questions
What are promotional products?
Promotional products are items that feature a company’s logo. The items are given away for free through events like summer-themed giveaways.
Branded freebies can be seen as an alternative or accompaniment to traditional marketing tactics. Instead of spending thousands on billboards, TV adverts, and leaflets, savvy marketers give away branded items.
This tactic boosts logo visibility, integrates your logo into everyday life, and creates associations between your brand and the product it’s emblazoned on.
How do I give away my summer promotional items?
By far the easiest part of summer promotional giveaways is in the title: giving the freebies away!
Here are a few ways you can give out branded rainbow sunglasses:
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Social media: Post your giveaway on social media and ask entrants to like or follow your page.
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Existing orders: Send a free pair of branded sunglasses with all orders over £50.
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In-person games: Invest in a game like Spin the Wheel to make your summer promotional giveaway more exciting. Each section can be a different prize emblazoned with your logo, and you can even take this tactic online by turning it into a website pop-up.
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Treasure hunt: Set up a treasure hunt to add a pinch of fun to your summer-themed giveaway, and don’t forget to let everyone know about it on social media.
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Street giveaways: Send a couple of friendly representatives to your nearest high street to hand out freebies.
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In-store promotions: If you have a brick-and-mortar store, you can ask customers who spend over £20 to pick a number out of a tombola. Assign branded prizes to each number.
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Surveys: Offer free branded items to customers who complete surveys. This is a double win: your customer markets your brand for free and you get data to plan your next marketing strategy.
Do I have to do a summer giveaway? What about other seasons?
It’s not easy to answer this question because there are a lot of moving parts, and every business has a different target audience. But in general, we can confidently say that it’s a good idea to give away freebies in summer — unless you’re the CEO of a skiing brand.
Will you send me a visual mock-up before my summer promotional giveaway items go into production?
Yes! Our artwork studio team will send you a visual before your items go into production. That way, we can fix any problems and create perfect branded merchandise for your next summer giveaway.
What if I need fast delivery on summer promotional items?
Sometimes standard delivery times just don’t cut it. We get it — so, if you need branded merchandise in a rush, contact our sales team via the live chat button in the bottom right-hand corner of your screen.
We offer super-fast delivery as standard for our express promotional products.
